William B. Rouse

William B. Rouse, PhD, is Executive Director of the Tennenbaum Institute at Georgia Institute of Technology and a Professor at the Institute's College of Computing and School of Industrial and Systems Engineering. He has held faculty positions at several other leading universities and has founded and led two innovative software companies. He is the author of hundreds of articles. Among his other books are Enterprise Transformation, Organizational Simulation, and Essential Challenges of Strategic Management, all published by Wiley. Dr. Rouse is a member of the National Academy of Engineering and a Fellow of the IEEE, INCOSE, INFORMS, and HFES.